ADVERTISING PRODUCTS
Outdoor Media Solutions (OMS) buys a large range of advertising options
and understands that each must be thoroughly researched
and purchased market-by-market to get the most effective results.
BILLBOARD ADVERTISING STATISTICS
- Americans spend an annual average of 17,600 minutes in their cars. That’s almost 300 hours each year! – American Automobile Assoc. Foundation for Traffic Safety
- 71% of people consciously look at billboards when driving – Arbitron National In-Car Study.
- Over 50% of people say they’ve been highly engaged by a billboard they’ve seen in the last month – Nielsen study.
- OOH is 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in driving customers online – oaaa.org
- OOH advertising, when paired with search engine optimization (SEO), boosts its effectiveness by 40% – oaaa.org
- A USA Touch Points study once revealed that by adding out-of-home media to a smartphone campaign, the reach can increase by 316%. Consider that amplification rate and ask yourself this. . . Can you afford to not support your mobile advertising campaigns with OOH?
Ryan Terrell
President
Drew Cleveland
Vice President of Sales
Charlie Gardner
Vice President of Marketing
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